Marketing Web Implementer
Sourced (an Amdocs company)
Oct 2020 until
Apr 2024
• Develop and manage the new revamped Sourced website and increase page views by 35% and visitors by 25%
• Increase Lighthouse performance score from 75% to 100%
• Increase page loading time by 5s (from 7s down to 2s)
• Reduce Total Blocking Time from 423ms to 0ms
• Reduce Largest Contentful Pain (LCP) from 1.7s to 395ms
• Perform regular tests on their website's CWV and PageSpeed stats.
• Proficiently managed Google Tag Manager setups, enhancing tracking accuracy and supporting informed marketing decisions.
• Integrated Salesforce Marketing Cloud for personalized campaigns, increasing client engagement.
• Utilized Google Analytics and Google Search Console to analyze traffic and improve organic search rankings, achieving a 25% increase in qualified traffic.
• Executed targeted email campaigns using Mailchimp and Salesforce web to lead.
• Increase Lighthouse performance score from 75% to 100%
• Increase page loading time by 5s (from 7s down to 2s)
• Reduce Total Blocking Time from 423ms to 0ms
• Reduce Largest Contentful Pain (LCP) from 1.7s to 395ms
• Perform regular tests on their website's CWV and PageSpeed stats.
• Proficiently managed Google Tag Manager setups, enhancing tracking accuracy and supporting informed marketing decisions.
• Integrated Salesforce Marketing Cloud for personalized campaigns, increasing client engagement.
• Utilized Google Analytics and Google Search Console to analyze traffic and improve organic search rankings, achieving a 25% increase in qualified traffic.
• Executed targeted email campaigns using Mailchimp and Salesforce web to lead.