Dzulhelmi

Professional Summary

Versatile digital professional with over 9 years of experience in developing user-friendly WordPress sites, executing data-driven analytics strategies, and leading effective email marketing campaigns. Demonstrated ability to leverage technical skills to optimize website performance, increase search engine visibility, and drive substantial user engagement and conversion rates. Committed to staying at the forefront of digital trends and technologies.

Objective

Dynamic and results-driven digital professional with extensive experience in WordPress development, WooCommerce customization, and web analytics. Adept at driving engagement, conversions, and superior user experiences through strategic email marketing and SEO. Eager to apply expertise in delivering cutting-edge WordPress solutions to enhance business objectives and digital presence.

Employment History

Marketing Web Implementer
Sourced (an Amdocs company)
Oct 2020 until
Apr 2024
• Develop and manage the new revamped Sourced website and increase page views by 35% and visitors by 25%
• Increase Lighthouse performance score from 75% to 100%
• Increase page loading time by 5s (from 7s down to 2s)
• Reduce Total Blocking Time from 423ms to 0ms
• Reduce Largest Contentful Pain (LCP) from 1.7s to 395ms
• Perform regular tests on their website's CWV and PageSpeed stats.
• Proficiently managed Google Tag Manager setups, enhancing tracking accuracy and supporting informed marketing decisions.
• Integrated Salesforce Marketing Cloud for personalized campaigns, increasing client engagement.
• Utilized Google Analytics and Google Search Console to analyze traffic and improve organic search rankings, achieving a 25% increase in qualified traffic.
• Executed targeted email campaigns using Mailchimp and Salesforce web to lead.
Web Administrator
Star Media Group
Mar 2018 until
Oct 2020
• Optimized website content for mobile devices, increasing mobile traffic by 100%
• Monitored website analytics and metrics to identify potential areas of improvement
• Performed website audits to identify and resolve performance issues, resulting in an improvement of page loading speed by 100%
• Implemented a responsive design that ensured the web application was accessible on all devices
• Utilized social media and landing pages to effectively promote the event and engage with attendees
• Researched and identified the latest trends in web design to ensure the website is up-to-date
• Developed custom WordPress themes for a client that included features such as custom post types and taxonomies
• Leveraged A/B testing to identify the optimal website design and layout
• Monitored website analytics and metrics to identify potential areas of improvement
• Analyzed website and social media analytics to identify trends and opportunities for improvement

For the rest of the employment history, kindly read my LinkedIn profile

Education

SPM
Maktab Sultan Abu Bakar (English College)
Jan 1994 until
Dec 1998
Bachelor Degree (Computer Science)
Universiti Teknologi Malaysia
Jan 1999 until
Mar 2003

License & Certifications

Skills

Skill
Level
WordPress
Expert
WooCommerce
Expert
Microsoft Office
Experienced
Google Analytics
Experienced
Google Tag Manager
Experienced
Google Search Console
Experienced
Google Looker (Data Studio)
Experienced
Search Engine Optimization
Experienced
Email Marketing
Experienced
HTML CSS
Experienced
Salesforce Marketing Cloud
Skillful
Automation
Skillful
AWS
Beginner
Python
Beginner
Address
5, Jalan Putra Permai 10/1H
Putra Heights, 47650
Subang Jaya
Selangor
Nationality
Malaysian
Driving License
B2, D
Date & Place Of Birth
May 28, 1981
Johor Bahru
Languages
Bahasa Malaysia
Native Speaker
English
Highly Proficient